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SYSTEM OF INDICATORS OF INVESTMENT AND INNOVATION ATTRACTIVENESS OF THE ENTERPRISE
In the modern condition, the problem of attracting investments and their effective use of the effective operation of the enterprise is particularly relevant. Investment attractiveness is an integral part of business activities of business entities, including production, innovation, market, marketing and other activities. Formation of investment attractiveness, development of a clear investment strategy, determination of its priorities, mobilization of all sources of investments are important for stable and quality development of enterprises in today’s complex environment.
KEYWORDS: Small Business Entities, Innovation, Enterprise Risk, Investment Potential of the Enterprise, Investment Climate, Innovation in Enterprises, Investment Process.
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