Published Article

ABSTRACT

The global fashion industry is undergoing a paradigm shift toward sustainability due to increasing environmental concerns, ethical considerations, and changing consumer preferences. Nigeria’s apparel industry, characterized by indigenous textile traditions and vibrant fashion entrepreneurship, presents unique opportunities for eco-fashion development. This paper examines the prospects for sustainable apparel design in Nigeria by exploring traditional textile production systems, emerging eco-entrepreneurship, waste management practices, and market readiness. Using qualitative analysis and secondary data sources, the study finds that despite structural constraints such as limited policy support and inadequate sustainability awareness, Nigeria possesses strong cultural and economic foundations for the growth of eco-fashion. Strategic investment in education, innovation, and green financing is essential to position Nigeria as a leader in sustainable African fashion.