GASPRO International Journal of Eminent Scholars

ABSTRACT The study is on “Perceived Influence of the Mass Media and Election Fraud: A Critical Analysis of the 2015 Governorship Election”. The study sought to examine the role of the media in election process. The survey method was employed. Out of total population of 202,285, a sample of 385 respondents was studied. Simple random technique was adopted. Chi-square was used to test the hypotheses. The study found out the mass media play a role in election process which is that of the watchdog. It was found that the mass media aid in election fraud. Delays in payment, poor salary package, lack of regulation by professional bodies are the causes of election fraud. The study concluded, therefore, that election fraud in most cases has negative effects because it results to the imposition of corrupt and illegitimate leaders who have no regard to the principles of democracy which are off shoots of good governance, rule of law, constitutionalism and fundamental human rights. It was recommended that the media should set for themselves the obligation of illuminating the political process and set agenda for the political class. Journalist must avoid any conduct in their relationship with political aspirants that would comprise their integrity and professional ethics. The press should also resist the temptation to be used to earn fan embers of ethno-religious crisis. While the clamor for free is understandable; it is advised that the press should not lose sight of their social responsibility. Good salary package to journalists should be encouraged so as to discourage them from demanding and receiving gratification. Key Word: Mass Media, Election Fraud