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BUSINESS PROMOTION: A PANACEA FOR SUCCESS IN ENTREPRENEURIAL BUSINESSES

This study explored business promotion as a panacea for success in entrepreneurial business. The study mentioned that in the dynamic nature of entrepreneurial ventures, business promotion stands as an essential driver for success, offering a strategic boost to market

presence, customer engagement, and growth. In the context of carrying out this research, numerous subheads were taken into consideration, some of which included the concept of business, the concept of business promotion, the concept of entrepreneurial business, and the concept of success in business. The study mentioned sponsorship, advertising, and direct marketing as the types of business promotion. Furthermore, the study mentioned enhanced brand visibility, increased customer engagement, and boosted sales and revenue, among others, as the influences of business promotion on success in business. The study also mentioned digital competition, target audience identification, and budget constraints as some of the challenges of business promotion. To mitigate the stated challenges, the study mentioned that businesses should try and stand out amid digital competition, precisely identify target audiences, and

manage budget constraints effectively. The study concluded that business promotion is vital to the success of entrepreneurial ventures, offering essential boosts to visibility, customer engagement, and growth. One of the recommendations made was that businesses should ensure that they utilise a variety of promotional channels to reach a broad audience.

Keywords: Business Promotion, Success, Entrepreneurial and Business

AKPAN, E. EBENEZER, Ph.D & BERNARD U. ANTHONY Ph.D

WORLD ATLAS INTERNATIONAL JOURNAL OF EDUCATION & MANAGEMENT