GASPRO International Journal of Eminent Scholars

ABSTRACT

The study was to assess the assessment of effective communication in English: empirical study of the determining factors and challenges to news broadcasters in Nigeria. The study adopted a Descriptive survey design conducted in Nigeria. The population of the study consisted of broadcasters in Nigeria. The study selected the 6 geo-political zones. From each, 40 respondents were selected and used for the study, which gave a total sample size of 240 respondents. The instrument used by the researcher for the study was a questionnaire tagged "Effective Communication in English Questionnaire (ECEQ)." Face and content validation of the research instrument was carried out by an expert in tests and measurement. From the analysis, the reliability coefficient 0.82 was obtained and the value was considered substantially high enough to justify the use of the instrument. The data obtained was analyzed using percentage and regression analysis for research questions and hypotheses respectively. The calculated values were compared with the critical values for the test of significance of the result at 0.05 alpha level. The study concluded that communication is an essential component of life. The more we communicate the less we suffer and the better we feel about everything around. The extent of effective communication in English among broadcasters in Nigeria is very high. Besides, the most determining factor to effective communication in English language among broadcasters is “Active Listening”. Finally, the major challenge faced by broadcasters “Poor Listening Habits”. One of the recommendations made was that while communication is a natural part of the human experience, it’s necessary to consider how you will communicate in a positive and effective manner that aligns with your responsibilities and reputation.

KEYWORDS: Effective Communication, English, News Broadcasters and Nigeria