Published Article

ABSTRACT

The study carefully assessed the accurate guides to exceptional keynote speech for captivation of audience. Some of the more famous keynote speeches are those made in the United States at the party conventions during Democratic and Republican presidential campaigns. Keynote speakers at these events have often gained nationwide fame (or notoriety); for example, Barack Obama at the 2004 Democratic National Convention, and have occasionally influenced the course of the election. In the commercial arena, Steve Jobs delivered influential keynote speeches at Apple product, system and service launches, and former presidential candidate Al Gore delivered a keynote address which was edited into the documentary film “An Inconvenient Truth”. Also studied was a keynote address by the Executive Vice Chairman, Nigerian Communications Commission, Professor Umar Garba Danbatta, on Service Delivery for a New Nigeria which was observed to be very captivating. The study discovered that keynote speeches are often used to raise interest in a particular event, such as a conference or large meeting by a corporation or association, and draw attendees to attend that program. Keynote speeches are important, and being asked to give a keynote speech can be a great opportunity for the speaker to take advantage of and communicate with the audience about the topic at hand. finally, it was concluded that majority of keynote speeches are based on the speaker's personal experiences and knowledge. Hence, one of the recommendations made in the study was that, when picking speakers for your conference, association meeting, or corporate event, sales meeting, pick your Keynote Speaker with care.

KEYWORDS: Keynote speeches