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JOURNALISM AND DISSEMINATION OF AGRICULTURAL RELATED NEWS: THE PROSPECT AND CHALLENGES

The study explores the opportunities and difficulties of journalists disseminating agricultural-related news, especially in the context of economic development, and how they deal with the many obstacles that journalists face, including the intricacy of agricultural issues, misinformation, and resource scarcity. In the field of journalism, the dissemination of agricultural-related news is a vital but complicated undertaking that influences both public opinion and policy decisions. The study also explores the changing opportunities for journalism, including improving farmer access to information, encouraging sustainable farming methods, and influencing agricultural policy. It also identifies the important role journalism plays in agricultural news, including filling knowledge gaps and influencing public opinion, as well as the frequency with which journalists disseminate agricultural news, including heightened attention to food security and climate change and increased cooperation with agricultural specialists. The study also found that journalism is essential for spreading agricultural news and connecting farmers, policymakers, and the general public. It also suggested that governments and agricultural organizations should make investments to close the digital divide by giving rural residents access to the internet and training in digital literacy as this would allow farmers to access online agricultural news platforms and real-time updates on important topics like weather patterns, market prices, and farming practices.

Keyword: Journalism, Agriculture, Prospects, Effects, Prevalence and Challenges. 

Nkemjika George Njinma, Ngozi Comfort Omojunikanbi Ph.D & Urenna Lydia Anyeji MD
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