GASPRO International Journal of Eminent Scholars

This study investigated role of mass media on childhood socialization in public primary school in Uyo Local government area, akwa-ibom state. In other to undertake this purpose; mass media served as the independent variable while childhood socialization was the dependent variable, three (3) specific objectives, questions and null hypotheses were formulated to guide this study. A survey research design was adopted for the study. The population of this study consisted of 900 teachers and pupils in all public schools in Uyo local government of akwa-ibom state. A sample of 260 teachers and pupils were randomly selected from 10 public primary schools. A 30 items structured questionnaire with four point response options was validated through face validation and content validation by experts in the department of early childhood and special education and one expert in the department of test and measurement, university of Uyo. Pupil’s achievement test was also developed to test pupil’s literacy skills. Test re-test method was used in testing the reliability of the instrument and used for data collection, and reliability co-officient of 0.78 was established for the instrument using Pearson product moment correlation. The data collected was analysed using Pearson product moment correlation to answer the research questions and was also used to test the hypotheses at 0.05 level of significance. Findings from this study revealed a strong relationship between mass media and childhood socialization. And it was recommended that parents among others should be sensitized on the dangers and the positive effect of mass media on childhood socialization.

Keywords:  Influence, Mass Media, Childhood Socialization, Public Primary Schools, and Uyo Local Government Area.