Published Article

ABSTRACT

The study's main aim was to assess the role of motivation in achieving organisational objectives. Organizational objectives help in setting goals in such a way that all company-wide activities lead to one single direction. The future outcomes that an organisation wishes to achieve are what motivates it. The paper discovered that every organisation has short-term, medium-term, and long-term goals. These are the goals organisations seek to accomplish and are otherwise known as "organizational development objectives." The paper also established that predetermined organisational goals cannot be met without managers' coordinating their efforts. The study concluded that motivation is one of several ways that managers can use to gauge an employee’s performance. Motivation improves work performance by bridging the gap between the ability and the willingness to work. Motivated employees put in their maximum effort to achieve organisational goals. Better performance results in higher productivity and, consequently, a lower cost of production. One of the recommendations made in the study was that for an organisation to attain maximum profit, it should concentrate more on employees and ways to retain them for the long run.

KEYWORDS: Motivation, Organisational Objectives, Workers Absenteeism, Workers Retention, Worker Performance, Customer Service