GASPRO International Journal of Eminent Scholars

ABSTRACT
This study assessed in-room entertainment and interactive TVs as determinants of
guests’ patronage experiences in hospitality industries in Ikorudu, Lagos. The study
was carried out at Sheriffyt Royal Hotel and Suites and Jamadex Kings Hotel in
Ikorudu, Lagos, Nigeria. An Ex-post facto research design was adopted for the
study. The population of the study consisted of management staff, members of
Board of Directors, the Managing Director, functional managers, supervisors, and
other workers of the two aforementioned hotels. A simple random sampling
technique was used to select 35 respondents from the two hotels, and this gave a
sample size of 70 respondents, which was used for the study. The main instrument
used in this study was a questionnaire titled "In-Room Entertainment on Quest
Patronage Questionnaire" (IEQPQ). A letter of introduction was written by the
researcher to the management of the two hotels for permission to conduct the
research in their organisation and for assistance and understanding. When
permission was granted, the questionnaire, which was developed by the researcher
for data collection, was administered to the respondents, and retrieved six days later
from each respondent in the two selected hotels in Ikorudu, Lagos. The researcher
subjected the data generated for this study to appropriate statistical techniques, such
as Pearson Product Moment Correlation analysis, for testing the hypotheses. The
test for significance was done at a 0.05 alpha level and at 68 degree of freedom.
Based on the findings of the study, it was observed that all younger generations give
significantly more importance to connectivity panels. They assign significantly high
importance to many technologies such as: in-room fitness and interactive TV. With
this system, guests can watch their favorite movie or show when it is most
convenient for them. The study concluded that there is significant relationship
between interactive TVs and customer’s patronage. And there is a significant
relationship between in-room fitness and customers’ patronage. The study
recommended among others that for customers who lack the understanding of the
benefits of in-room fitness, it is pertinent for the hotel management to demonstrate
convincingly to the customers the value of what the in-room fitness can provide them
with as well as creating an avenue to meeting customers’ expectation.