GASPRO International Journal of Eminent Scholars

This study explores the transformative impact of Artificial Intelligence (AI) on content creation within the

broadcasting industry, focusing on selected radio and television stations in Nigeria. As AI technologies

increasingly permeate media production—ranging from automated news writing and speech synthesis to

intelligent editing tools and audience analytics—broadcasters are redefining their workflows and creative

strategies. The research adopts a qualitative approach, including interviews with media professionals,

direct observation, and document analysis, to assess how AI tools are being utilized, the perceived

benefits, and the emerging challenges. Key findings reveal that while AI enhances production speed,

consistency, and content personalization, it also raises concerns about job displacement, ethical

standards, and the diminishing role of human creativity. The study concluded that on a broad scale, AI

tools for automated scripting, video editing, virtual sets, and graphics will streamline content creation,

improving efficiency and quality while reducing costs. The study also recommended that broadcast

stations should focus on employee training through workshops, online courses, and partnerships with

educational institutions.

KEYWORDS: Artificial Intelligence (AI), Content Creation, Broadcasting, Selected Stations,

Nigeria

Anita Ododo-Obari Obari And Moses Ofome Asak

2630 - 7200

2659 - 1057

5.693

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