GASPRO International Journal of Eminent Scholars

ABSTRACT This study sought to examine age and radio jingles as determinants of behavior modification of the people of Uyo and Uruan Communities in Akwa Ibom State. The population of this study consisted of all male and female adult member of 21 years and above residing in Uyo and Uruan Local Government Areas of Akwa Ibom State, the twenty (20) communities that make up the two Local Government Areas under study, while the sample comprised six hundred (600) respondents chosen from that population. (Behaviour modifications of the subject in Uyo and Uruan communities and AKBC Broadcasters) serve as the instrument for data collection. The statistical techniques utilized for data analysis were independent t-test analysis and two-way analysis of variance. From the findings obtained, it was observed that a significant difference in the level of behavior modification between the Urban and Rural dwellers as a result of radio jingles. It was also noticed that age has no significant influence on the level of behaviour modification of the people as a result of radio jingle heard. One of the recommendations was that people, irrespective of the age range should give adequate attention to radio jingle and other radio programmes for proper education on a particular matter. KEYWORDS: Behavior Modification, Urban and Rural Dwellers, Age, People