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Published Article
A BUSINESS SIGN-BOARD: INVESTIGATING ITS SOUND ROLES IN ADVERTIZING BUSINESS PRODUCTS TO THE POTENTIAL CUSTOMERS
ABSTRACT
The study investigated the sound roles of business signboards in advertising business products to potential customers. It explored how signboards serve as effective communication and marketing tools that enhance visibility, brand recognition, and customer attraction. The study highlighted that well-designed and strategically placed signboards function as silent advertisers that continuously promote business products, influence consumer perception, and increase patronage. It also emphasized their cost-effectiveness, durability, and accessibility, especially for small and medium enterprises. Findings revealed that factors such as design quality, location, and message clarity significantly affect the efficiency of signboards in reaching target audiences. The study concluded that signboards remain indispensable in business promotion and recommends improved design, maintenance, and strategic integration with modern advertising techniques to optimize their impact. One of the recommendations made was that businesses should invest in professionally designed signboards that are visually appealing, readable, and positioned in strategic locations where they can easily attract the attention of potential customers.
KEYWORDS: Business Sign-Board, Advertising, Business Products and Potential Customers
Dr. Luke P. Henry AND AKPAN, E. Ebenezer
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