GASPRO International Journal of Eminent Scholars

ABSTRACT

The study investigated the utilization of social media and students’ study habit in business studies in public junior secondary schools in Rivers State. The objective of the study is to determine the extent to which the utilization of social media such as Facebook and Twitter affect students’ habit in business studies in public junior secondary schools in Rivers State. Two specific objectives, two research questions and two hypotheses guided the study. The research design was descriptive survey research design, population of the study consisted of 18,842 students in the 18 public junior secondary school in Rivers State. Using the Krejcie and Morgan sample size determination of 1970, the sample size of this study comprised of 375 students out of the 18,842 students in the 18 public junior secondary schools. Simple random sampling techniques were adopted for the study. The researcher developed an instrument titled: Utilization of Social Media and Students’ Study Habit Questionnaire (USMESTHAQ). To analyze the data, mean and standard deviation were used to answer the research questions while the test of hypotheses was done using z-test. The study showed that: the use of Facebook and twitter significantly enhances the study habit of students in public junior secondary schools in Port Harcourt City Local Government Area in Rivers State. The study concluded that the properly guided usage of diverse social media platforms enhances students study habit in business study in public junior secondary schools in Rivers State. The study therefore recommended that students in junior secondary schools should be properly guided on the use of social media platform such as Facebook and Twitter to enable them utilize it for the right purpose.

KEYWORDS: Facebook, Twitter, Students’ Study Habit, Business Studies, Public Junior Secondary Schools and Rivers State