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ULTURAL SENSITIVITY AND NEWS REPORTING IN A MULTI-TRIBE SOCIETY

ABSTRACT

In a multi-tribe society, news reporting plays a critical role in shaping public perception and social cohesion. However, the diverse cultural backgrounds and unique traditions of different tribes present significant challenges to journalists and media professionals. This paper analysed cultural sensitivity and news reporting in a multi-tribe society. The study explores the importance of cultural sensitivity in news reporting, emphasizing the need for media practitioners to understand, respect, and accurately represent the varied cultural identities within their audience. Through an analysis of case studies and media practices, the study highlights how culturally insensitive reporting can exacerbate ethnic tensions and contribute to social fragmentation. Conversely, culturally aware journalism promotes inclusivity, mutual respect, and peaceful coexistence by fostering dialogue and understanding among tribes. The paper concludes with recommendations for integrating cultural competence into journalistic training and media ethics frameworks to enhance the role of news media as a unifying force in multi-tribe societies.

Keywords: Cultural Sensitivity, News Reporting, and Multi-Tribe Society

Ekereobong Lookin Idong AND Dr. Theresa Ifiok Linus

INTERCONTINENTAL JOURNAL OF EDUCATION, SCIENCE AND TECHNOLOGY VOL 9. NO. 1