GASPRO International Journal of Eminent Scholars

The study investigated the roles of professional accountants in the development of mass communication in India. The population of this study comprised all professional accountants in India. The study adopted Expost-Facto research design, while stratified random sampling technique was used in selecting the respondents. The instrument for data collection which was tagged ‘“Professional Accountants Practices and Mass Communication Development Questionnaire” (PAPMCDQ) was administered to 200respondents and used for the study. The instrument was vetted by 1 expert in statistics and 1 expert in test and measurement before the reliability test was conducted with 20 respondents and the result which was 0.85 proved the instrument reliable for the study. Data collected were analysed using Pearson Product Moment Correlation analysis and regression analysis. The results of the data analyses were all significant and from the results of the analysis, it was observed that there is significant relationship between the practices of professional accountants and the development of mass communication in India. It was also observed that there is significant effect of the professional accountants’ involvement in the development of mass communication on the economic development of India. It was concluded that professional accountants performs very vital roles in the development of mass communication in India and that such roles has a resultant effect on the economic development of India. The recommendation was that professional accountants should always keep themselves at the frontline of safeguarding the integrity of financial reporting. And as such they should ensure that the quality of financial reporting is always provided to the general public. It was also recommended that professional accountant should see themselves as an invaluable asset to any company they find themselves including mass media corporations. And so they should make sure they take active part in the development of mass communication in India without prejudice.