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SUBJECT CONTENT MASTERY AND INSTRUCTIONAL RESOURCES: INVESTIGATING THEIR POTENCIES IN ENHANCING INSTRUCTIONAL DELIVERY OF MALE AND FEMALE BUSINESS EDUCATORS IN TERTIARY INSTITUTIONS IN RIVERS STATE.

The study assessed subject content mastery and instructional resources: it enhancement in the instructional delivery of male and female business educators in tertiary institutions in rivers state. Descriptive survey design was adopted for this

study. The area of the study was rivers state. the population of this study consists of one hundred and eight business education lecturers in the four tertiary institutions running business education programme in Rivers State. An instrument titled “Curriculum

Implementation Strategies and Instructional Delivery of Business Education Programme Questionnaire” (CuISIDoBEPQu) was used for the study. The researcher employed face and content validity methods. Pearson Product Moment Co-efficient

indicated a reliability co-efficient of 0.81 which was deemed reliably for this study. independent t-test statistical tool used to test the hypotheses at 0.05 level of significance. The study concluded that predictor of curriculum implementation such as

subject content mastery, instructional resources, quality of teachers, learning environment and teaching strategies enhances business education programme to a high extent. One of the recommendations made was that business education lecturers should

endeaovur to have sound and adequate knowledge of their subject matter so that aim of curriculum implementation of the programme would be worthwhile, which in turn boost students academic performance.

KEYWORDS: Subject Content Mastery, Instructional Resources, Instructional Delivery,

Male And Female, Business Educators, Tertiary Institutions and Rivers State.

Fortune Omasirichi SAM-ELEYI, Ph.D. & ALESI-JOHN, Mimi

UNIVERSAL ACADEMIC JOURNAL OF EDUCATION, SCIENCE AND TECHNOLOGY VOL.6 NO.2,