GASPRO International Journal of Eminent Scholars

                                                                              ABSTRACT

In the modern era, social media platforms have become integral tools for entrepreneurial development, particularly among students of business education. This study explores the effect of social media platforms as an enhancement to the entrepreneurial development of students in business education. The study delves into the impact of social media as a means to communicate and share information, giving a brief understanding of the use of social media platforms in fostering creativity, networking, marketing strategies, and overall business acumen among students. Through a comprehensive review, this study examines the importance of entrepreneurial development in business education and the underpinnings of social media's role in entrepreneurial development. Additionally, the study explores the types of social media platform which includes social networking platforms, micro blogging platforms and photo-sharing platforms also involving the types of entrepreneurial skill development which includes, innovation, creative problem-solving and sales technique. The study also contributes to a deeper understanding of the roles of social media platforms in enhancing the entrepreneurial development of students in business education, such as networking and collaboration, marketing and branding, and crowdfunding and funding opportunities, providing insights into practical applications and success stories of utilizing social media for entrepreneurial endeavours among business education students. The study concludes that it is essential for students to approach social media usage with caution, ensuring that they maintain professionalism, integrity, and ethical standards in their interactions online. One of the recommendations was the establishment of mentorship programmes that pair students with experienced entrepreneurs or industry professionals who can provide guidance, support, and feedback on their social media strategies and business ventures.

KEYWORD: Social Media Platforms, Entrepreneurial Development and Business Education