GASPRO International Journal of Eminent Scholars

ABSTRACT

This study explores the use of color in interior design with particular focus on color psychology and its effects on human emotions and mood. The design adopted for this study was the survey research design. This research was carried out in DE-Choice Mall and Ibom Market Square Market in Uyo Local Government Area in Akwa Ibom State. The population of this study consists of all adults shopping inside DE-Choice Mall and Ibom Market Square in Uyo Local Government, Akwa Ibom State. A research instrument titled Exploring the Use of Color in Interior Design (ETUOCIIQ) was used for data collection. Face and content validation of the instrument was carried out by an expert in test, measurement, and evaluation in order to ensure that the instrument has the accuracy, appropriateness, and completeness for the study under consideration. Findings revealed that color significantly influences emotional responses and mood states among individuals. The majority of respondents indicated strong associations between specific colors and emotional outcomes: red was linked with intensity, excitement, and anger (47.5%); orange with warmth and impulsiveness (60.0%); yellow with happiness and friendliness (47.5%); blue with calmness, relaxation, and productivity (58.3%); green with balance and calmness (59.2%); and purple with playfulness and creativity (45.8%). Furthermore, cultural and environmental contexts were found to shape these emotional interpretations, with over 60% of respondents affirming culturally influenced perceptions of colors. The study concludes that interior color design plays a significant role in shaping emotional experiences and behavioral responses within built environments. It emphasizes the need for interior designers to integrate psychological and cultural one of the recommendations made was that designer and painters should be familiar with the emotional and psychological effect of various colors. Recognize the individual responses to colors can vary, so they should consider their client’s preferences and personalities. Balance warm colors (e.g. red, orange, yellow) with cool colors (e.g. blue, green, purple) to create visual harmony.