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EFFECTS OF MULTIMEDIA INSTRUCTIONAL STRATEGY AND TRADITIONAL INSTRUCTIONAL STRATEGY ON PRIMARY SCHOOL PUPILS’ SOCIAL STUDIES IN AKWA IBOM STATE

ABSTRACT
The study investigated the effects of multimedia instructional strategy and traditional instructional strategy on primary school pupils’ social studies in Akwa Ibom State. The researcher asked two research questions and formulated two hypotheses to guide the study. The study adopted quasi-experimental research design. The area of this study is Akwa Ibom State of Nigeria. Sample size of 80 sampled from a population of 45,996 primary two pupils in Akwa Ibom State public education system using purposive and simple random sampling techniques were used to sample two primary schools. A researcher-made Social Studies Achievement Test (SSAT) for pre-treatment and post-treatment tests was used for data collection. Reliability coefficients of 0.89 and 0.79 were obtained for SSAT for Pre-treatment and SSAT for Post-treatment respectively. To answer the research questions, the researcher used mean and standard deviation, while the hypotheses were tested using ANCOVA F-ratio. The major findings of the study are: pupils taught using multimedia instructional strategy (MIS) performed better in the Researcher-Made Social Studies Achievement Test (SSAT) than those taught using traditional instructional method; gender had no significant influence on the Social Studies achievement of pupils as measured by their mean score in the Social Studies achievement test (SSAT). Based on the findings, one of the recommendations was that teachers of Social Studies should always adopt multimedia instructional strategy for teaching their pupils due to the fact that the strategy is able to improve pupils’ achievement in Social Studies and this will enable the pupils to cater for themselves in their classrooms and hence improve their learning outcomes.
KEYWORDS: Researcher-Made, Social Studies Test, multimedia instructional strategy, traditional instructional strategy, post-treatment test, male and female pupils, Akwa Ibom State.
Imoh-Obong Inyang INYANG, Ph.D; Imaobong M. AKPAN, Ph.D & Ubong James AKPAN, Ph.D
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